doodleblue
casestudy

Connecting millions

with

customer insight

Enterprise Application Development

A large wireless telecommunications company wanted to implement a platform that collects, stores, and analyses customers data to extract insights that help serve existing customers and bring in new users.

The existing platform had issues like improper data structure, server load, huge delays between http requests and responses, and did not have an analytics dashboard.

APPROACH

Organize, Analyze and Evaluate

Our tech experts reviewed the existing system to identify potential bottlenecks and developed a strategy to enhance the platform by extracting real-time customers data and provide insights that can help in foresighting and planning a methodology.

SOLUTION

Actionable Information and Analytics

We began by structuring the data and migrating it into a SAP Hana container. We then sent the real time data into the analytics engines, that provided in-depth insights and analyses, which were represented in a clean interface that enabled our client to understand and action decisions proactively. The solution also enhanced the ability of the business analysts to discover new markets.

    IMPACT

    The stability of platform gave support to grow the online traffic through offer campaigns

    20%

    reduction in data lag

    30%

    increase in sales

    17%

    savings in cost

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