doodleblue
fashion
casestudy

Increased Customer Engagement

for

Fashion Houses

Digital Transformation

A luxury fashion house seeking to harness the power of social media to connect with a younger audience.

As a newly launched brand, there was a strong need to create buzz and hype in order to accelerate brand value, brand awareness and engagement with their target audience.

APPROACH

Digital Business Building

Keeping brand ideologies in mind, our digital transformation team suggested updating users on fashion shows, news and trends of the luxury fashion house with the help of keywords and notifications. This approach accelerated engagement and helped build a larger audience base across their social media platforms.

SOLUTION

Enriching Shopping Experience

For a fast and easy shopping experience, we embedded a chatbot on their website, which helped customers to quickly find apparels they wanted. Additionally, we increased their social media reach, increased engagement and accelerated brand recognition

  • Displaying behind the scenes of fashion shows
  • Pushing notifications to every user who interacted with the chatbot
  • Optimising funnel for directing customers to their desired set of options

IMPACT

The campaigns on social media for BTS videos, customer interaction and feedback gained a steady response

10000+

users engaged

18%

increase in mobile orders

52%

increase in customers

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