A luxury fashion house seeking to harness the power of social media to connect with a younger audience.
As a newly launched brand, there was a strong need to create buzz and hype in order to accelerate brand value, brand awareness and engagement with their target audience.
Digital Business Building
Keeping brand ideologies in mind, our digital transformation team suggested updating users on fashion shows, news and trends of the luxury fashion house with the help of keywords and notifications. This approach accelerated engagement and helped build a larger audience base across their social media platforms.
Enriching Shopping Experience
For a fast and easy shopping experience, we embedded a chatbot on their website, which helped customers to quickly find apparels they wanted. Additionally, we increased their social media reach, increased engagement and accelerated brand recognition
Displaying behind the scenes of fashion shows
Pushing notifications to every user who interacted with the chatbot
Optimising funnel for directing customers to their desired set of options
The campaigns on social media for BTS videos, customer interaction and feedback gained a steady response