Technology and Artificial intelligence have provided tangible market results across industries, and it has been rapidly reshaping the way we conduct business. When it comes to digital marketing, it has already started revolutionizing how businesses interact with their consumers online. Marketers have access to advanced technology and consumer insights enabling them to target highly relevant users, with customizable messages, automation of tasks offering significant business advantages, improved ROI generation, and new market exposure. Digital advertisers, however, have some expectations about the application of artificial intelligence in marketing, but it's not always that these anticipations come true. Here's a brief rundown of what advertisers expect of AI as they integrate it into digital marketing and what the ground reality is.