10th April was a huge day for Uber drivers as Uber CEO Dara Khosrowshahi announced his pioneer product launch, the revamped driver app that has been refurbished with features that drivers wanted.

Having expressed in his keynote that drivers are the centre of the Uber experience and agreed that they have been left out of the limelight as the company grew. In the past, Uber had been releasing apps for users to make their in-cab experience enjoyable.

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Artificial Intelligence’s Primacy and Supremacy

Recently in World Economic Forum held in Davos, Google CEO Sundar Pichai recognized AI to be more profound than electricity or fire. From Alexa to Self-driving cars, Artificial intelligence is taking the world by storm. AI is always depicted as robots with human characteristics or a technology that dominates the whole world at its peak in science fiction movies. There were also many instances in which AI will dominate humans. Researchers and scientists pose a shadow of doubt when it comes to denying the chances of occurrence of such incidents and they also believe that such full evolution of AI might happen in 2060 or 2100 or even centuries.

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Augmented Reality (AR) is a live direct or indirect representation of the physical, real-world environment whose elements are augmented by computer-generated or extracted real-world sensory input such as sound, video, graphics, etc. Video games have been entertaining us for about 3 decades now, and since then computer graphics is evolving and becoming more sophisticated and the game graphics have been pushing the edge and breaking barriers. On the wide range spectrum between virtual reality and creating objects that adds graphics, sounds and making it into a real life object, augmented reality is closer in creating an impact that transforms the real world objects and adding haptic feedback to it. Every company is driving their development towards augmented reality benefiting from ability to place computer-generated graphics that appears as a real life object in their vicinity.

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"Which is the best blogging platform?" is a question asked by amateur writers, new bloggers, freelancers and even professionals.

Blogger and WordPress are the popularly used blogging sites. Both have their pros and cons. Picking the right platform might be tiresome and confusing but the right decision will reap rewards.

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‘Healing is a matter of time, but it is sometimes also a matter of opportunity’ – Hippocrates

Due the rapid advancement in technology, today our doctors are able to diagnose, monitor and consult a patient from a distance through advanced telemedicine technology, videoconferencing, remote monitoring and other methods.

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As we know augmented reality is the integration of digital information with the user's environment in real time and virtual reality is an artificial environment that is created with software and presented to the user in such a way that the user suspends belief and accepts it as a real environment. And this technology has totally revolutionized the branding experience. It’s time we acknowledge branding as it improves recognition, creates trust and supports advertising.

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Is It Time to Redesign your Business Website?

The need for having an aesthetic looking website is paramount for the success of any company. Your website is the first thing the client visits before deciding whether or not to collaborate with you. The web design needs to be top notch, appealing to the eye and better than that of your competitor’s website.

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Since 2014, people spend more time browsing the Internet on their smartphones than on their desktops. Businesses cannot ignore mobile as a valuable channel to reach their customers anymore. Marketing teams are focusing on reallocating their investments on mobile apps today. This means that it is not only becoming a necessity to gain a competitive edge over other businesses, it is becoming a necessity to avoid falling behind your competition. Having a dedicated mobile app adds to the credibility of the brand.

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"The secret of success in life is to eat what you like and let the food fight it out inside." -Mark Twain

This quote defines the necessity of food technology. Food technology helps people to eat what they want without any hassles. Evidently, the collaboration of food technology and restaurants have made the process of food delivery extremely consumer friendly.

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Data - the backbone of deep learning

Data, an important aspect of deep learning, is HUGE and creates a deluge, with currently about 2.5 quintillion bytes a day. Now, for those keeping track of it, major chunk of this data is unstructured and unlabeled, making it unusable, in the end.

Deep learning has its lifeline pegged to a steady supply of the structured data.

How to solve this looming problem? Here is doodleblue kindling the interest of our readers to know the solution. Read on!

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Digital conductors

Recently, the doodleblue HQ has been buzzing with discussions on report published by Dell Technologies in collaboration with the Institute for the Future (IFTF).

This report has given deep insights on how emerging technologies likes Artificial Intelligence, robotics, virtual reality, augmented reality and cloud computing will change how we work, for the next decade.

Read more to find out what our Digital Technology R&D have to say about this gradual paradigm shift.

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Evolution of Digital Marketing in a Startup - The MEME Edition

Evolution of marketing
Digital marketing is an ocean that many brands have been swimming, rowing and even running from sharks.
Everyday is a new day, with new challenges and new stuff to learn. But have we ever thought, how the term “Digital marketing” was coined? Or how did it all start? 

The marketing team, in its leisure time,(yeah, that IS an important info guys!) did some backtracking and found a root! Here is the MEME edition of how it all started!

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Marketers understand the challenge of reaching out to customers via mails, having seen their open rate pummel down to depressing depths.

Yet, there is something powerful in mail marketing that priority is given to promotions and advertising campaigns over what customers want and what their competitive brands serve.

Having gone through the heartbreak and still pursuing mail marketing with renewed vigor, doodleblue tells you how to make your mails appear in your customer’s inbox and not the spam.

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On 26th June, OMG Digital; a Ghana-based media startup announced that it has raised $1.1 million in seed funding. Dubbed as the “Buzzfeed of South Africa”, this brilliant idea has been backed by the bigwigs like Kima Ventures, Soma Capital, Comcast Ventures Catalyst Fund, Social Capital to name a few.

Such a unique idea has today become a big success thanks to funding at the right time! How has seed funding been pivotal? TechGroov, doodleblue’s exclusive Accelerator program, gives its view.

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UBER_Travis Kalanick

The Billion Dollar Startup west of the Wall Street, Uber, takes a huge hit when its co-founder and CEO Travis Kalanick steps aside under investor pressure. Read further to know what doodleblue thinks, are the reasons behind this setback. 

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IOS 11 for the tech-enthusiasts – The doodleblue report

It is that time of the year again! Apple has put a brief pause to this long-lasted, unsavory, commitment issue with it's users by stacking up cool features into its next system update, iOS 11. 

While the update accommodates plentiful new features among which many were much-awaited ones, not all of us have the time to familiarize ourselves with the beta update. A shout-out to those who want to comprehend what iOS 11 update boils down to and to have the best features down pat, read doodleblue's take on this enigmatic update. 

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The Party Comes To an End – Amazon closes its unlimited cloud storage

March 2015 was a month to remember – Amazon pioneered the unlimited storage service and this started an avalanche of competitive strategies with Google following suit.

After two years of worriless cloud storage, Amazon is finally tightening the screws on those who have locked their data inside its vaults.

Read more as doodleblue compares and contrasts the major players in the unlimited cloud storage era.

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HomePod – Siri in a speaker!


Apple rolled out HomePod in the most startup-y way possible – a shoddy name and an unconventional pitch to support the cause! But this device seems to pack a punch, more than just gathering dust on your shelf.

Read more as doodleblue delves into the insides of this home assistant clothed with the skin of a speaker pod.

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Blockchain for real estate

Today is the age of Property IDs and Unique identifier as Blockchain is wrapping its arms around the real estate business to secure the countless transactions happening every day.  

A real estate market without agents, realtors and land registrar offices may seem like a distant dream but countries like Australia have already piloted Blockchain system.

As the industry changes, doodleblue analyses how Blockchain can chain this ever growing industry!

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Blockchain serves as the foundation for Journalism V2.1

Blockchain in journalism


Two journalists Samit Singh and Dondrey Taylor from New Jersey were the most disheartened citizens from last year’s presidential election results.

This dejection however was the start to a great idea, which was to produce news “by the people and for the people” using monetary incentives made possible by Blockchain, the giant of a technology that underlays digital currencies! Read more as doodleblue marvels at this unique concept.

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Next level Digital Experiences - Ideas that are potential money spinners


Digital experience is a rising concept in the marketing scene which tracks and infers with the experiences that a user has, with any digital touch point whether be a website, app or wearable.

These experiences aim to connect users to the content they came searching for, with an innate sense of intelligence, most importantly in a really short span of time.

It is very vital for all companies to look into this aspect as a sector of marketing in order to resonate with the expectations of a beautiful and seamless digital experience.

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Wearables that found a new life in Roger Moore’s hands – Nostalgic trip to the evergreen Bond and his gadgets


  Roger Moore was perhaps the most charismatic actor to have carried the “Bond charisma” without diluting it. Being a major part of the Bond franchise, Roger Moore has handled some mind blowing gadgets that are still better than some of the technologies use today!

  Remembering the handsome actor and his smart gadgets, doodleblue Innovations looks at the fancy wearables and their potential from the Bond infantry!

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When a language you don’t comprehend, appears on your Facebook’s news feed, you can translate it with the click of a button.Like many translation tools, Facebook also came with an issue: The translations almost never made sense!

But, it has come up with an optimal solution to eliminate that caveat. Last Friday, Facebook’s AI lab released a paper describing a technology that will accelerate the evolution of translation not only internally but also across the internet!

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Artificial Intelligence is a fully functional force that is turning the future of major industries.

It is a rapidly developing concept that is instrumental in driving the insights that empower businesses.

AI is more focused on delivering workable marketing techniques to people, with less guesswork. This serves as the start of what is called as Contextual Marketing.


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7 Reasons Why You Need To Work For doodleblue

7 Reasons why you need to work for doodleblue

This is the first of the List article series from doodleblue innovations! Through these fun articles we tell you why you need to think of us when you need an app for your latest tech need, an active social media life for your company (or even you!) or maybe even a job offer from us! 

This article tells you why you need to work in doodleblue innovations and those are some swanky but solid facts that we deliver! Read more to find out why! 


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Reality checks 101: smart home tech eavesdrops - the ugly side of having smart home assistants

Internet of Things industry has created a revolution in literally every field of life, be it controlling your home appliances or asking suggestions as to where to take your date for dinner.The market for IoT smart home industry is estimated to hit an all time high of $58 billion by 2020.

With such a flowery picture drawn out, doodleblue looks at the flipside of the canvas to unveil bitter truths about the smart technology.

Smart home tech eavesdrops

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WOMEN IN STARTUPS – Progressing beyond gender bias

Women in Startups

With not much opinion available on the net, we come to the conclusion that women in startups can be considered as a topic that is probably being given a negligent miss or is being considered a sensitive topic to comment on.

Women and technology, if used together in a sentence a decade ago, the patriarchal society would have pooh pooh-ed it saying that “Girls don’t just get tech”. Today, the scene has taken a 360 degree change but the opinions are sadly the same even today.

In an initiative to bring to light, the shrouded facts around this topic, doodleblue innovations tells what it feels like to run a successful startup with a majority of women employees.

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This week’s wow innovations – doodleblue’s experts tell you why

The past two days has seen some literally path breaking news in robotics, augmented reality and drones. This week, doodleblue picks three most worthy ideas that is helping widen the boundary of possibilities.


We will be looking at Piaggio Fast Forward – a mobility robot from the company that created the iconic Vespa, OxSight’s AR glasses for the partially sighted and Dobby’s foldable pocket drone from Zerotech.

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Recruitment And Selection Strategies For The Modern Workforce - Part 1

Modest sets of wooden furniture, (some wobbling and some sturdy), roaring table fans and steel cupboards creaking at a single touch, and a bespectacled elderly  munimji (accountant), reclusively sitting in a small corner tallying accounts using his fingers and a magnifying glass; all under one roof of a dilapidated, ‘can collapse any moment’ building. This has predominantly and invariably been the usual set up of an office in olden times.

Recruitment And Selection Strategies part 1

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Facebook’s ‘Express Wi-Fi’ Test Run in Rural India – A Potential competitor for Google’s Railwire?

With the aim to provide internet access to the whole country, Facebook recently tested “Express Wi-Fi” in the rural regions of India. This mission is to bring affordable internet connection in the rural regions of the country. For a country with 600,000 villages, it was Mr.Modi’s dream to connect India on a digital platform and enable internet access to every person in the country.

Facebook’s Express Wi-Fi

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Athena – A Smart Wearable for Women's Safety

In this era of innovations and booming technological advancements, wearable technologies have paved way for good – be it for the purpose of entertainment or for social status. But, the human brain is so magnificent that it could come up with new innovations every day. Innovations with a sprinkle of social message and for the social well-being of people in the society. Athena is one such innovation that needs recognition by the people in the society. Athena by ROAR aims in protecting women from any sort of assaults or violence.


Athena - smart wearable

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Drones on auto pilot - Excitement that excludes privacy settings!

In this era where technology takes over the entire universe and humans are meant to do very little work, it is fascinating to look at these technological advancements. The emergence of artificial intelligence has made human lives better and one such innovation is the Unmanned Aerial Vehicle (UAV) commonly known as Drones. This is a light weight aircraft without a human pilot on-board. 




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iPhone 7 + Intel Modem - Loss of signal connectivity, Horror for many

When the whole wide world mooed about the arrival of iPhone 7 and 7 Plus, little did they know that it could be a nightmare with its newly adopted Intel Modem for AT&T and T-Mobile variants. With the launch of the new iPhone in September 2016, every user wanted an upgrade and switch to the newer version. With its new camera features and sleek look, iPhone 7 and 7 Plus did catch the attention of its well worshiped customers, but was it worth a catch? It needs a discussion.


Iphone7- Intel Modem

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Fake News Trends in Facebook- Chaos Sans Sixth Sense

Facebook which is doubling as a much sought after news medium, this time for popularizing news that was classified fake to the bone! On August 31st, the news feed ran a false story stating that anchor Megyn Kelly was fired from Fox News for being liberally supportive of Hillary Clinton in her political opinions. This news gained traction quicker than a forest fire and started raising fate altering discussions. Realizing their folly, Facebook removed the story, apologized and promised to straighten up their system.


Facebook fake news

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The Samsung Sacrilege – Unstable battery sham burns down production

In September, Samsung faced brickbats and was subjected to harsh criticism from all quarters when an airline passenger’s Note 7 caught fire in motion. Many accidents like this have further been reported which lead to Samsung providing replacement phones for the damaged ones in order to mop up their faults. This move backfired as these replacements also caught fire. As on October 11th, Samsung releases a final statement to entirely stop production of Note 7 phones altogether.

Samsung Sacrilege



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Presenting Oneself at an Interview

Presenting Oneself at an Interview


The term interview might instil a potent fear in some of you out there probably because they mean so much these days. To clear an interview and get selected for a job is considered a mammoth achievement in all sectors alike. For this, the candidates work harder than their usual but what one usually forgets or rather ignores during all this course is how to present himself in front of the interviewer.

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Torrents – Are you going to Jail?

A recent article in Indiatoday (Are you a criminal?) stated that anyone who views a torrent file can go to jail for a period of three years and maybe with a fine of 3 lakhs has spurred great confusion among people, especially the urban population who uses the torrent extensively. This news made the same buzz in social media like the news of Artem Vaulin’s arrest (kickass torrent’s owner). Artem was arrested in Poland and as a consequence, Kickass torrent was shut down by the police.


Torrents – Are you going to Jail?

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When Instagram Tried Snapping Snapchat

When Snapchat was launched worldwide in 2011 no one would have thought that the most basic feature it offered in the form of Snapchat stories would be imbibed (some may use the term copy too) quite efficiently by its arch rival and senior in the social media community,Instagram. And it comes as no wonder that netizens all over the world are still not done freaking out over Instagram stories and it being a straight rip-off of Snapchat stories.


snapchat vs instagram

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The Difference Between UI and UX

Difference Between UI and UX

These days, a lot of people ask the difference between UI and UX design in web development. To comprehend this from a layman’s point of view, the UI design can be seen as the engine of an automobile without which it is nothing and the UX is the feeling one gets while driving the particular vehicle. 


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Are you a Pokemon- Go Addict? Here is why you shouldn't be playing it!


Are you a Pokemon- Go Addict?

Pokémon-Go...The latest sensation game by the Niantic Company with characters from our favourite childhood show has taken the world by storm. By now most people owning smart phones would have played or at least heard of this newly launched game. Pokémon Go has developed a gigantic player base, due to it’s real gaming platform and the wide variety of Pokémon characters.

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Online Data Storage Services

These days, storing data online has become more of a necessity than a luxury due to factors like security and lack of space. A bulk amount of data has to be present simultaneously in several devices and this is achieved through the use of online data storage services.

Online Data Storage Services

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A Developer's Tale

Geek, techie, computer specialist, dork. These are some of the common names used by a non-technical person to describe a developer or a programmer. Well, to a certain extent they are not entirely wrong!

Developer's Tale

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3 observed trends to a modern UI

We all keep hearing about UI. But what really is UI? UI is everything that is designed into an information device with which a human may interact. In short, it is a medium of interaction between the machine and the user (human). So, what if we did not have this middle agent? What if we could directly interact with the machine? Wouldn’t everything be simpler and quicker?


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How to Optimize your Google Play App Store Listing

Several studies have shown the number one way users find and download apps is from app store search, including a study by Nielsen that showed 63% of app installs come from app store search. App store optimization is the process of optimizing a mobile app for discovery and conversion in the app stores. Our successful Android game development agencies and studio clients would know that the positioning of their mobile apps for app store search provides a defendable competitive advantage. Whether you are an iPhone development company looking to move your successful iOS app to Android and Google Play, or a veteran of android app development, optimizing your app listing for organic traffic and installs will likely be the marketing activity with the highest ROI.

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Best video streaming apps for 2015

Mobile phones are becoming pervasive these days. You name it and there is an app for that! With the increase in viewing options like computers, tablet, phone, consoles etc; it is estimated that till 2017, almost 60% of all the online video content will be viewed from handheld devices. This will make it easy for people to watch what they want and for broadcasters to broadcast from wherever they want. So let's view some of the diligent video streaming apps which can bring events live by your single tap!

Best video streaming apps

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In the midst of large corporate giants, I chose a startup

We have all had our career choices, haven't we? Even before finishing our high school being a part of corporate giants like Apple, Mahindra, Tata, J.P. Morgan, Google, etc., have always been the goal. But, do we really see ourselves as what we imagined to be. Are we exactly playing the part we played in our dreams? Are we one in a million or one in a hundred? Getting into a startup has been a trend these days. It's surprising how large number of graduates are specifically aiming to get into startups. We wondered why and spoke to few passionate youngsters to find out the story behind it!

Corporate vs startup

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Going Single: Facebook Messenger, now just Messenger

Just count the number of applications you use for messaging! Aren't there over a million of them? Messaging applications have become just another thing to survive on, haven't they? Studies show that over 28% of our time has been spent on social networking. Not only has it become addictive but it has also now become the need of the hour. Facebook is now planning to make messenger a total stand-alone app. Which means that one would not even require a Facebook account to login to the messenger app.

Facebook Messenger - Going single

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My dear intelligent assistants – Siri vs. Cortana vs. Google Now!

Hasn’t it been quite some time now that the world of mobile device manufacturers have been booming with the idea of intelligent personal assistants? Aren’t they really coming up with great ideas to make your device smarter, and more human? Just after the previous post about Apple iOS’s Siri’s intelligent answers, we got curious to check about the other intelligent personal assistants.

Siri vs. Cortana vs. Google Now

How many times have you perfectly made your personal assistant understand what you would like to get answered to? Apple iOS’s Siri, Microsoft’s Cortana and Google now, all in line, are getting smarter day-by-day. Let’s check each personal assistant and compare them with the answers they come up with:

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Three unusual yet satisfying apps

Do you identify yourself as Celine Dion, Picasso, and the next Iron Chef? Look no further!

Three unusual yet satisfying apps

With the vast number of mobile apps available today it can be difficult to decide on which ones to download. At a certain point, people may even begin to wonder what the mobile app developers’ motives were for some of products found in store —notably, the app that makes flatulent sounds.

Nonetheless, mobile users will download apps.

While some people may have a rather minimalist approach and only keep a handful of apps they need to survive, others are more willing to explore what’s out there. When technology right in front of us can help us stay connected, be creative, and overall help us live better lives —i.e. apps that remind people to take their medications— then why not take advantage of the cornucopia of apps out there?

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ABOUT doodleblue

doodleblue is a boutique creative technology solutions consulting firm. Our focus is to help entrepreneurs, start-ups & businesses succeed with their technology solutions. We love working on cutting edge technologies like Augmented Reality, OCR, Google glasses, and more in the mobility space.