doodleblue
education
casestudy

Inception of Brand Establishment

For

Educational Institute

Enterprise Application Development

An Australian Finance school required an userfriendly and responsive website that would enable multilingual content.

Each time the school wanted to update content, they were hand tied as their site did not have a CMS platform and hence, made featuring new content a difficult task.

APPROACH

Identify and Benchmark Existing Metrics

Our product, design and content strategy teams went through the product to define and identify metrics like content update frequency, existing information architecture, traffic, rankings, page views and reach. Additionally, content audits were also conducted to review quality and keywords.

SOLUTION

C-M-YES!

After reviewing these metrics, it was clear that the website needed a dedicated headless CMS and user experience/journey improvements. So the engineering team built the website with a smart headless CMS that allowed the client to highlight and feature their unique sections and selling points. A new menu structure was created that included card sorting and tree testing.

    IMPACT

    15%

    increase in page views

    25%

    increase in session length

    63%

    decrease in the bounce rate

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