Take your business to the next level using Augmented Reality!
Augmented Reality is no longer a thing of the past, it is slowly making its way into our everyday activities. This technology merges the virtual and the real world by inserting overlays or 3D objects enhancing what we see, hear and feel! It adds graphics, sounds and haptic feedback sensory enhancements to real-world environment displayed in real time.
Both video games and cell phones are pushing the development of augmented reality. Everyone from travelers to designers to someone looking for the closest bus stop can now benefit from the ability to place technology-generated graphics in their field of vision.
Why augmented reality for business?
As the usage of augmented reality in mobile based applications is increasingly gaining prominence, businesses are slowly adapting from their age old practices and moving towards AR as ways to working smarter. Business units can implement AR majorly through mobile devices and wearables by reinventing customer experience. Brands try to build connections with consumers in numerous ways and by engaging their visual sense in the purchase experience, augmented reality will endorse better customer attachment and trust in products thereby increasing the likelihood of a sale.
But this technology has not realized its full commercial potential yet. Digi-Capital predicts AR/VR could hit $150B revenue by 2020. Within the next couple of years, we’re going to see brands push out Augmented Reality apps to bring customers more spell binding and personalized experiences, whether it is bringing a boring print advertisement to life, watching a trailer by pointing your mobile device at a poster or seeing how new furniture may look in your living room.
IKEA is one great example of using AR in retail to enhance customer experience. Retail giant IKEA helped its customers to make purchase decisions by allowing them to visualize how a certain product will fit their interiors through Augmented Reality. Audi recently had Metaio to develop an Augmented Reality enabled car manual.
Another good example of AR in retail is Converse. With their AR-fueled Sampler app, it allows their customers to select any shoe from the Converse catalog and simply point the phone towards their foot to see how the (virtual) shoe will look wearing it.
In terms of cost, the main development costs for businesses will be in the initial programming of the application and adding rich content to it. This could probably sound complex, but the technology has been simplified for real world wearable applications. Companies like Google and Meta, have given a new dimension to augmented reality by manufacturing wearable devices.
Choose an augmented reality solution according to your business needs
Customers can easily browse products and view specifications, view color variations and other intricate details using augmented reality. They then save these previews or go straight to the retailer store to make a purchase. Or passersby could use their smart phones to scan items in a store’s window display and purchase them using their mobile devices.
Need to improve the performance of your sales team? Choose a turnkey solution like augmented reality. Step-by-step instructions are presented more clearly via an augmented video as compared to your traditional training methods.
Augmented reality allows for quicker designs at a fraction of the cost. There are an abundance of applications and usages for AR in the design space. With Augment you can potentially link 2D prints to multiple 3D models. For instance, your customer can scan your brand’s catalogue using the Augment Reality app to access your digital product catalogue. This allows your customer to try all your products at home through augmented reality. It adds a new dimension to your marketing material and engages your audience.
Augmented reality leverages a whole lot of features available on smart phones today, like accelerometer, GPS system, large displays with multi-touch efficiencies, faster processors and graphics processing units. Currently, augmented reality is associated with Google Glass and other smart wearable devices, which are being presented as the next form of business technology.
Collaborator: Madhumitha Sundaramurthi