My dear intelligent assistants – Siri vs. Cortana vs. Google Now!

Hasn’t it been quite some time now that the world of mobile device manufacturers have been booming with the idea of intelligent personal assistants? Aren’t they really coming up with great ideas to make your device smarter, and more human? Just after the previous post about Apple iOS’s Siri’s intelligent answers, we got curious to check about the other intelligent personal assistants.

How many times have you perfectly made your personal assistant understand what you would like to get answered to? Apple iOS’s Siri, Microsoft’s Cortana and Google now, all in line, are getting smarter day-by-day. Let’s check each personal assistant and compare them with the answers they come up with:


1. Email

Ask your personal assistant to send an email. Your command might read something like this,”Send an email to Bob. Subject, test mail; and body, hope this message reaches the way I read out to my assistant.”

Let’s check what each of the smart assistants do –

Siri: Perfectly builds the message with a subject and a body. All that is left to do is manually click on the send button.

Cortana: Doesn’t understand the command and searches the web for the command. Presents with a list of search results.

Google Now: Encodes the recipient and writes the subject. However, it takes everything in the command after subject as the contents of the subject and prompts for the body of the message.

Apple iOS's intelligent assistant Siri

2. Location

Let’s say we now ask our personal assistant,” Navigate to Fore Street, Taunton

Siri: If you noticed the ambiguity in the name of the location, you would also understand the your smart assistant isn’t very smart here. Even after multiple trials, Siri locates to a company somewhere. It fails to understand the exact location as directed.

Cortana: A perfect navigator who understands commands! Cortana brought up the right location and the directions to it. All you had to do was click on ‘Start’

Google Now: It just knows what to do! It took up the command, presented the search results and started navigating. We didn’t even have to click on start here.

Microsoft's intelligent assistant Cortana

3. Let’s do a little Math

Ask your intelligent assistant,”What is the third root of 91.5?” and this is what they coem up with –

Siri: Quick enough to calculate the results. It doesn’t just display the result but also voices it.

Cortana: It presents the answer in bold and also gives search results of links in relation to that number.

Google Now: The most helpful. Calculates the result, gets it and puts it in a calculator for further manipulation or calculation.


4. Ask a little G.K.

Now let’s quiz our personal assistant a little. Let’s see if it knows,”Who wrote The Beowulf?

Siri: Well Siri thinks I said BareWolf. But after multiple attempts it guesses ‘Beowulf’ and comes up with a few links.

Cortana: Looks like Cortana prefers movies over books. It brings up the names of screenwriters of the movie. Well, I guess we asked for something else!

Google Now: Perfect answer! Voices the name of the author of the book and also puts up links of the related items.

Google search

5. My Phone

Hmmmm, so outer elements all okay! What about the phone itself? Ask your intelligent assistant,”How can I get a better battery life in this phone?” See what each of them does –

Siri: Looks for search results and presents links to articles on saving battery life of Apple in the first few links and then shows other results! Good enough to know what you want!

Cortana: Seems to be really selfless when it comes to doubt about battery life – it gives top results and articles on how to save battery for Android and Apple phones. However selfless, this information is useless to windows users!

Google Now: Well, have you ever noticed the ratio of android users to any other mobile platform users? No doubt Google now is being smart here by bringing up results on how to save battery life for Android users. But it’s mostly just that! Well you can not blame Google for that! Can you?


6. Digital Trends a part of the package too?

Let’s say we would like to know what a bitcoin is worth! Let’s try out a command,”How much is a bitcoin worth?

Siri: Well Siri doesn’t care much about economic trends. It presents just some search results.

Cortana: But Cortana is super excited about it. It voices the answer, presents chart of value for the fortnight!

Google Now: Google would go a little mile extra. We would voice the answer with the right price and also present a few search results.

Interestingly, it’s amazing how all three assistants have perfectly nailed the voice recognition. However any imperfections are because of the backup on the back-end. The queries need to be parsed and fielded with appropriate actions and responses.

When it comes to basic functionalities like sending an email, Cortana might really have to work on it! Isn’t communication a major functionality of the mobile devices?! This should have been the first command to be taken into consideration.

Personalized commands about my phone, my battery, etc.; really requires personalized answers. We would like a clearer reply when it comes to questions like these! Again, We would like to see Cortana come up with better results next time.

Let’s wait and watch where these smart assistants are heading to! The GAME IS ON!!

Author Bio

Tripti Chordia





Tripti Chordia, is the CMO at doodleblue, a mobile app development company providing creative technology solutions to its clients. She completed her masters from Leeds in Advertising & Marketing and has worked at a few media houses prior to doodleblue. Tripti is responsible for online strategy and creative digital marketing campaigns for doodleblue. You can find her on Google+ and LinkedIn.

ABOUT doodleblue

doodleblue is a boutique creative technology solutions consulting firm. Our focus is to help entrepreneurs, start-ups & businesses succeed with their technology solutions. We love working on cutting edge technologies like Augmented Reality, OCR, Google glasses, and more in the mobility space.