Spinning over $10.6 billion revenue, Colgate has been the first credible tooth-paste that was introduced in India. For media ethusiasts and consumers alike, Colgate is one brand to look out for, in terms of engaging campaigns and their catchy jingles. Customer engagement is the USP of this brand.
The Max Fresh campaign had us creating 2 websites, one for the user and one for the administrator as well as an app for Android and iOS. Via Facebook Canvas, we got our website converted to an app through which viewers upload their videos. with the aid of the FFMPEG, a plug in from PHP framework, we wrote a code to merge the video is merged with the audio and is auto posted using Facebook API.
For the Keep India Smiling campaign, our team built a website for the campaign and two android apps, one for the user and one for the mobile clinic van. The user gets to click a picture while in the clinic and post via the app which is linked with their Facebook account. We also linked the Van's app to the website so that the current location is updated in regular intervals.